MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as mainstream television formats, relying on regularly timed shows via cable. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as leading platforms. As media consumption habits shift, rivalry between conventional TV network